The dictionary definition of this word differs dramatically from ours.

Dictionary: The creeping corporatisation of schools, libraries and other public buildings, which are gradually being daubed with company logos and slogans. Coined by graffiti artist Banksy, and expanded on in his book "Wall and Piece".

Mindshelf uses the word in quite a different way. We believe that brandalism is what happens when someone (usually inside your organisation) acts with such crass disregard for the brand and its values that they commit an act of brand vandalism – hence brandalism. Mindshelf will be able to quickly identify if you have a “brandal” working for you – and put a stop to their harmful acts of brandalism - fast!